PADINI AUTHENTICS

Padini Authentics is the ultimate expression of carefree, lighthearted and fun campus living, and of a time where fashion is supposed to be fun, creative and relaxed.

Padini Authentics is inspired by the energy and buzz of the collegiate lifestyle. Created for the day-in-the-life of college students, it is a label of cool casuals and relaxed chic for students and young working adult from 18 to 25 (and of course, anyone who remains young at heart!). There is even a spin off label, Padini Authentics Kids, offering pint-sized campus styles for kids and teens.

Padini Authentics is rooted in a design philosophy that revolves around campus living

and the laidback lifestyle that comes with being a student. From geek chic through to jock cools,

the styles take the wearer easily from classroom to a casual hangout in a hipster café, from a

basketball game to weekend parties. The brand strikes a creative balance between current chic

and classic apparels. Its designs are both easy-to-wear and easy-to-match,

allowing for creative expressions of fashion individuality and confidence.

It is fuss-free fashion with room for interpretation. Staples like denim jeans, skirts and shorts;

chinos; graphic T-shirts; polo T-shirts; shirts; and dresses are basic go-to pieces for

him and her. These college-wear staples can be jazzed up by layering, accessorizing and

original mix-and-match ideas. Each collection also features latest inspirations from the runways,

reinterpreted to fit in with the collegiate style.

Fabric choices put a premium on comfort and laidback styles. The colour palette is made up of a fusion of neutrals and seasonal shades that are effortless to put together. The styles favour stripes, checks and solids as well as logos and in-trend graphics. Every season sees adaptations to these design pillars to keep collections fresh, relevant and appealing.

Padini Authentics is the ultimate expression of carefree, lighthearted and fun campus living, and of a time where fashion is supposed to be fun, creative and relaxed.

Padini Authentics is rooted in a design philosophy that revolves around campus living and the laidback lifestyle that comes with being a student. From geek chic through to jock cools, the styles take the wearer easily from classroom to a casual hangout in a hipster café, from a basketball game to weekend parties. The brand strikes a creative balance between current chic and classic apparels. Its designs are both easy-to-wear and easy-to-match, allowing for creative expressions of fashion individuality and confidence.

It is fuss-free fashion with room for interpretation. Staples like denim jeans, skirts and shorts; chinos; graphic T-shirts; polo T-shirts; shirts; and dresses are basic go-to pieces for him and her. These college-wear staples can be jazzed up by layering, accessorizing and original mix-and-match ideas. Each collection also features latest inspirations from the runways, reinterpreted to fit in with the collegiate style.